CONSUMER BRAND CHOICE: INDIVIDUAL AND GROUP ANALYSES OF DEMAND ELASTICITY

Brand-related and situational influences on demand elasticity

a Consumer Behavior Analysis Research Group, Cardiff University, UK b Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff CF10 3EU, UK c Xiangtan University, China d Instituto de Psicologia, Universidade de Brasılia, Campus Universita ́rio–Asa Norte, Brasılia, DF 70910–900, Brazil e Durham Business School, Durham University, UK f Durham Business School, Mill Hi...

A Simultaneous Model of Consumer Brand Choice and Negotiated Price

Behavioural Economics Approach on Consumer Brand ChoiceラAn Individual Analysis

This research intends to explain more on brand choice particularly related to the consumer s sensitivity towards price changes. Theories and principles of behavioural economics specifically the matching law, are utilised in this study, as they explain more about brand choice. It examines and elucidates why consumers choose a certain product/brand and what influences them to do so. Price, an obv...

Brand placement and consumer choice: an in-store experiment.

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

The behavioral economics of consumer brand choice: Establishing a methodology

Matching theory predicts choices on concurrent variable ratio schedules will show maximization via exclusive choice of the richest schedule. Preliminary research has revealed patterns of brand selection data from individual consumers which show that consumer behavior exhibits both matching and maximization. In this paper, we summarize the results of a study of 80 consumers brand selections for ...